Plush Toy Design

These five jolly plush animals were created from Countdown To Bedtime touch-and-feel book, illustrated by Penny Dann. Whilst working on the book design I also prepared a production specification for Animal Magic, featuring: measurements, fabric samples and stitching requirements to bring to life the illustrators characters in plush!


  • Character Development
  • Plush Toy Design
  • Fabric Sourcing
  • Project Management
  • Book Design
  • Style Development
  • Artworking


  • Penny Dann


  • Caterpillar Books